Like most firms we offer basic start-up "products." Incorporations, formation of general partnership or limited liability companies (LLCs), basic employment contracts and simple distribution or franchise negotiation or drafting.

Quite beyond the foregoing, this firm tries to cause start-up founders to think long-term and globally. What do they see in three years, five years, ten years? Is there a second round of capitalization or a third round that's likely to be necessary? Will there ever be franchises in any part of the world? And, most importantly, how does the entrepreneur who begins the business get out of it successfully? All of the foregoing, and much, much more, will go into the recommendation of what entity format to use, whether or not to provide for preferred stock, necessity for any trademark registration, etc.

In all instances the business client will be advised as to what insurance carriers to use, what kind of limits, what carriers to avoid and why. Every start-up will be the beneficiary of the firm's worldwide contacts and transfer of good ideas from one industry or profession to another.

Many start-up entrepreneurs do not realize that it's not so easy to shift from one business format to another. Witness the effect of the California laws dealing with wholesale sales agents, termination of franchises, and seller assisted marketing plans.